five decks,
five stories
from brand to demand
About Lumatrait

Your team tells five stories.Your buyer believes none.

When leadership, sales, marketing and customers each tell a different version, every campaign pays for it. Lumatrait exists to keep your story straight.

What we believe

Drift Is the Villain

Drift is quiet.Nobody decides to tell five stories. It happens one deck, one pitch and one post at a time.
Drift is expensive.Longer sales cycles. Discounting to win. Rework on every launch. It rarely shows up as its own line item.
Drift is fixable.Find where the story splits. Lock the one story, with proof. Then build the system that keeps it straight.
How we keep it straight
David Geist, founder of Lumatrait
David Geist
The founder

David Geist
Founder & CMO, Lumatrait

I started in media production: broadcast, narrative film and documentary. That’s where I learned that the story is the product.

Over 15+ years I moved into brand, creative and go-to-market. I led brand and creative in-house at Younique and Coty, led the creative strategy for Nu Skin’s Youthspan launch, and built a record-margin pitch for Verizon at the agency Contravent.

Lumatrait is where I put that track record to work for founders and growing teams. I’m based in Utah.

“From brand
to demand.”
Marketing on DemandThe straight story, on tap for every seat on your team. That’s what BrandOS delivers after an engagement.Learn more about BrandOS →
15+years in brand, creative and go-to-market
$3MCurated’s first month in sales
$100MNu Skin Youthspan launch, 18 months
70%profit margin on the Verizon pitch
YouniqueCotyNu SkinVerizonAdobeCurated
Start here

See where your story drifts.

Check your drift Book a call with David