The Drift
From the
Archive
Younique, 4D mascara
The Receipts

Stories We
Kept Straight

Lumatrait is new. The track record isn’t.
15+ years of brand, film and go-to-market work: in-house, at agencies, and now as Lumatrait.

Every case follows the same arc: where the story drifted, the one story we locked, and the receipts.

Brand & launch

Stories We Straightened

Brand strategy, positioning and launches. Each one tells the full story, from drift to receipts.

Race car in a lit tunnel, from the XactAI intro film
Film · XactAI intro
Before LumatraitIntegrated Marketing Manager
Verisk / XactAI launch
Four teams, one launch story. 44 seats sold on day one.
44 seatsSold on day one. A typical Verisk launch waited about four months for its first sale.
Read the case →
Creator on a stage ringed with lights, from the Curated launch film
Film · Curated launch
Lumatrait clientBrand strategy · Positioning
Curated / Brand launch
A new brand, born from Younique and Komingo. $3 million in sales in its first month.
$3MSales in the company’s first month.
Read the case →
Deliberately Different page from the Younique brand guide
Live guide · brand.younique.com
Before LumatraitVP Brand Marketing
Younique / Rebrand
Three years stalled. Six months to finish. The guide is still live today.
6 monthsFrom restart to a finished brand identity and guide, aligned with the company vision.
Read the case →
Storytelling

Stories We Told

Strategy decides the story. Film, launches and pitches are where it gets told. This is the craft behind the strategy.

Calligrapher from the Youthspan launch profiles
Film · Youthspan profile
Before LumatraitLaunch · Co-Creative Lead
Nu Skin
Real people defying age carried a science-heavy launch. $100M over 18 months.
$100M over 18 months
Frame from a Younique product commercial
Film · Younique commercial
Before LumatraitCreative Director of Video
Younique Video
4,000+ videos in a year, all telling the same story about real women.
4,000+ assets, views up 300%
Verizon and Disney logos
Verizon × Disney
Before LumatraitPitch · at Contravent
Verizon
Verizon’s 5G pitch for Disney’s Galactic Starcruiser. Seven weeks.
70% profit margin, agency record

Your story keeps breaking?
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