Film · Youthspan profile
01
The Drift
A supplement built on gene-expression science. An older audience who still wanted to live like they were young.
The science alone would not reach them. They needed to see themselves.
02
The Straight Story
We found real people defying age. A surfer mom in her 50s. An accountant who never quit skateboarding. A calligrapher in China keeping an ancient art alive. Short social videos then explained the ingredients in plain language.
The promise
“Live youthfully, regardless of age.”
03
Every number carries its source.The Receipts
$100M
In sales from the launch over 18 months.
Source: Youthspan launch
3 profiles
Documentary portraits of real people defying age.
Source: Youthspan launch, 2015
Global
Teams and shoots coordinated across borders.
Source: Youthspan launch, 2015
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