five decks,
five stories
one story, $3M month one
receipts included

Keep Your Story
Straight

Brand strategy and positioning engagements for founders and growing teams. We find the one story, then keep it straight with BrandOS.

Check your drift See the work
The proof

Lumatrait is new.
The track record isn’t.

Creator on a stage ringed with lights, from the Curated launch film
Lumatrait clientBrand strategy · Positioning
Curated
A new brand born from Younique and Komingo, positioned as creator-controlled commerce.
$3Min sales, first month
Read the case →
Race car in a lit tunnel, from the XactAI intro film
Before LumatraitIntegrated launch
Verisk XactAI
Four teams, one launch story, checked with sales and product every week.
44 seatssold on day one
Read the case →

How We Keep It Straight

01The Drift Read · FreeFind the driftYour homepage, your press and your founder, side by side. Every line is a quote with a link.Check your drift →02Brand engagementStraighten the storyInterviews, competitive analysis and the 3 Ps: POV, Position and Personality. Brand design when it’s in scope.See how it works →03BrandOSKeep it straightYour story goes into BrandOS, so every seat on your team tells it the same way after the engagement ends. That’s Marketing on Demand.Meet BrandOS →

More Work

See all work →
Deliberately Different page from the Younique brand guide
Live guide · brand.younique.com
Before LumatraitVP Brand Marketing
Younique Rebrand
A rebrand stalled for three years. Finished in six months. Still live.
3 years stalled → 6 months done
Calligrapher from the Youthspan launch profiles
Film · Youthspan profile
Before LumatraitLaunch · Co-Creative Lead
Nu Skin
Real people defying age carried a science-heavy launch. $100M over 18 months.
$100M over 18 months
Verizon and Disney logos
Verizon × Disney
Before LumatraitPitch · at Contravent
Verizon
Verizon’s 5G pitch for Disney’s Galactic Starcruiser. Seven weeks.
70% profit margin, agency record
The Drift Read

Has your story drifted?

Enter your URL. See what your homepage, your press and your founder say you do, side by side. About a minute. First read free.

Check your drift