brand first,
then demand
Brand engagement

We find your story.
Then we keep it straight.

A Lumatrait brand engagement runs from interviews to a finished brand. Then we set your team up in BrandOS, so the story holds after we leave.

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How an engagement runs

Five Steps. One Story.

  1. 01ListenCustomer and stakeholder interviews.We hear the story from the people who buy it and the people who tell it. The drift shows up fast.
  2. 02Map the fieldCompetitive analysis.What everyone else in your category is saying, and where the open ground is.
  3. 03The 3 PsPOV, Position and Personality.What you believe, where you stand, and how you sound. This is the story everything else follows.
  4. 04If in scopeBrand designThe identity follows the strategy.Logo, type, color and voice, built from the 3 Ps.
  5. 05BrandOSImplementation.Your story goes into BrandOS, so every seat on your team tells it the same way after we leave.That’s Marketing on Demand.Learn more about BrandOS →
This is the high-level shape. Every engagement is determined by scope.
No price list. We define the scope with you first, then quote it.
The proof

Lumatrait is new.
The track record isn’t.

Creator on a stage ringed with lights, from the Curated launch film
Lumatrait clientBrand strategy · Positioning
Curated
A new brand born from Younique and Komingo, positioned as creator-controlled commerce.
$3Min sales, first month
Read the case →
Race car in a lit tunnel, from the XactAI intro film
Before LumatraitIntegrated launch
Verisk XactAI
Four teams, one launch story, checked with sales and product every week.
44 seatssold on day one
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See all the work
Start here

Start with a call.

Tell us where your story is drifting. We’ll tell you what an engagement would look like.

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