01
The Drift
XactAI was a new AI product for the insurance ecosystem. Marketing, creative, sales and the executive team all had a hand in how it launched.
A brand-new product has no settled story yet. Every week gave it a new chance to drift.
02
The Straight Story
We built one integrated launch strategy and got marketing, creative, sales and executive stakeholders behind it. Product marketing, creative and growth all worked from the same narrative. Then we set launch performance benchmarks, so the next campaign has something real to beat. And because the product was new, we met with sales and product every week to make sure the story didn’t drift.
The launch story we held
“Let AI handle the hassle—so you can focus on what matters most.”
03
Every number carries its source.The Receipts
44 seats
Sold on day one. A typical Verisk launch waited about four months for its first sale.
Source: Verisk XactAI launch
2.3x
Webinar engagement, once product marketing, creative and growth told one narrative.
Source: Verisk XactAI launch
Benchmarks
Launch performance benchmarks set, so future campaigns can be measured.
Source: Verisk XactAI launch
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