Live guide · brand.younique.com
01
The Drift
The rebrand started in 2019. Three years later it had made no progress. Executives had turned over and the strategy was being questioned.
The brand story was scattered and out of sync with the company vision. The team had changed and lost its focus.
02
The Straight Story
Back to the roots. We dug into Younique’s heritage and founding values, gathered insight from stakeholders, and set one direction. Then we built it into a brand guide for the whole company and every Brand Ambassador: logo, color, type, photography, voice.
The line we held
“Deliberately Different.”
03
Every number carries its source.The Receipts
3 years
The rebrand had stalled with no progress, 2019 to 2022.
Source: Younique rebrand
6 months
From restart to a finished brand identity and guide, aligned with the company vision.
Source: Younique rebrand, 2022
Still live
The 2022 guide is still Younique’s public brand guide, updated through 2025.
Source: brand.younique.com
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