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WorkYouniqueBefore Lumatrait

Younique / Video

Over 4,000 pieces of video in one year. One voice across all of them.

Role
Creative Director of Video
When
2016 – 2019
Disciplines
Film · Motion · Live
Proves
Keeping one voice at very high volume
01

The Drift

Three years in, Younique had a mission but not a consistent voice on screen.

The goal was to go past traditional marketing and show the mission in every piece.

02

The Straight Story

Every piece showed real women who lived the mission. We built the in-house team into a reliable studio and raised the bar on Facebook Live.

The mission we held
“To uplift, empower, and validate women around the world.”
03

The Results

4,000+
Unique video and audio pieces produced in one year.
300%
Increase in video views.
Live
Higher production value for Facebook Live events.
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